Product Design & Innovation

I’m Bruce Holmes — a Product Designer with 10+ years of experience shaping mobile-first, human-centered solutions across fintech, data, and e-commerce.

I specialize in turning complex challenges into intuitive, delightful experiences by blending design thinking, collaboration, and innovation.

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I’ve worked in;

Payments and Banking, Public Transport Data, Market Research Data, Web-Hosting, e-Commerce and Venture Funding

I love designing products with;

Figma, OptimalWorkshop, ZeroHeight, StoryBook, Miro and Github

Some of my previous work

TrendScope 4 — Market Research at Scale

Black Swan Data needed to scale its research tools into a self-service platform. Researchers were overwhelmed by billions of conversations across social channels and needed a way to surface trends quickly.

Client
BlackSwan Data

Challenge: Create a market research platform for Fortune 500 companies in the CPG market

Year
2023

https://blackswan.com/

Dashboard showing analytics, key insights, trending topics like Artificial Intelligence, Space Exploration, Biotechnology, Virtual Reality, and a sentiment analysis pie chart.

xneelo - create something from nothing

Xneelo wanted to expand beyond the Hetzner ecosystem and launch a new hosting platform with modern UX standards. The challenge: a legacy user base familiar with old flows + a new audience expecting intuitive cloud experiences.

Client
xneelo

Challenge: Create a new web-hosting platform

Year
2021

https://xneelo.co.za/

Website homepage with promotional offers for domain registration, WordPress hosting, and web hosting plans, featuring an image of a man sitting on a sofa with icons representing web development and cloud services.

rain - The All Data Network

rain wanted to launch the first 5G, All-Data network in Africa. The challenge: introduce something new and never seen before by building a design system that emphasises trust with minimal noise and frictionless experiences.

Client
rain

Challenge: Create a new Design System for the first 5G, All-Data network in Africa

Year
2019/20

https://www.rain.co.za/

Screenshot of a website showing a woman smiling and holding a small device near her ear, promoting unlimited data network services from rain.co.za.

Rumbo - Transport Data in Your Hands

WIMT wanted to help commuters in 3rd-world countries get fast and accurate data about public transport. The challenge of serving that data quickly meant we had to take a few steps back from what the rest of the world wanted for them.

Client
whereismytransport

Challenge: Develop a solution for public transport data in the 3rd world.

Year
2019/20

No longer operating

Two stylized, semi-circular shapes in blue and yellow, resembling abstract smiles or venn diagram segments.

Mamma Money - Designing a Better Way to Send Money Home

Mamma Money wanted to connect with more customers to send money home. They needed some help guiding users through the process and heling them ensure their money gets home to their loved ones.

Client
Mamma Money

Challenge: Research and Design a better way to send money home.

Year
2018/19

https://www.mamamoney.co.za/